Top 10 Coffee Startups In India 2022

Coffee Startups In India
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Well, there are few things in life which can fix anything. And a good cup of coffee is one among them. On days when you are in no mood to get out of your bed the smell of freshly brewed coffee gives you that much needed push. If you are stressed and wanna relax and chill out it can’t get any better than a mug of your favourite coffee. Basically, coffee is the best medicine ever which soothes your soul, relaxes your mind and boosts your energy.

According to research coffee has its own health benefits as well. Coffee contains a number of useful nutrients, including riboflavin (vitamin B2), niacin (vitamin B3), magnesium, potassium, and various phenolic compounds, or antioxidants which protects the human body against various diseases such as, it lowers the risk of liver cancer, heart failure, Parkinson’s disease and type 2 diabetes.

India ranks among one of the highest coffee producers in the world and the third largest producer and exporter of coffee in Asia. With growing demand for coffee, a lot of startups have been started to meet the demands of coffee lovers.

Here are the Top Ten Coffee Startups in India for you to try out, if you’re a coffee addict just like me.

1. Blue Tokai Coffee Roasters

Founder: Matt Chitharanjan and Namrata Asthana
Year Of Establishment: 2012
Operating Cities: Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Noida, Gurgaon
Investors: Anicet Angel Fund, Bold Ventures, 8i Ventures, Brew House, Snow Leopard Technology Ventures
Total Funding: $ 7.9 million

Story of Blue Tokai

A Chennai-based couple Matt Chitharanjan and Namrata Asthana started Blue Tokai out of a very personal reason as they couldn’t find a good coffee of their choice when they moved to Delhi. The two of them started their business from scratch on a very small scale. With their savings, they invested in a small portable roaster and began to take online orders.

Somebody rightly said if you do something with pure intentions you are bound to get the results and the same happened with the couple. After getting a good response, they opened their first cafe in the Saidulajab area of Saket in Delhi, and ever since then they never looked back. Currently, Blue Tokai is one of the most famous coffee startups in the country and has cafes across various cities like Mumbai, Hyderabad, Delhi.

The coffee brand got its unique name from an ancient Malabar world which means tail of peacock, which is also their logo. Their name is not the only thing unique about them, their packaging is also one of a kind with beautiful artwork by folk and tribal artists and information about the estate, type of processing, and date of roast on the front side.

2. The Flying Squirrel

Founder: Ashish Dabreo and Laeeq Ali
Year Of Establishment: 2013
Operating Cities: Bengaluru
Investors: Not revealed
Total Funding: Not revealed

Story of The Flying Squirrel

Founded in 2013, The Flying Squirrel easily comes under the list of the leading coffee startups in the country.

Their coffee plantations are mainly grown in the Coorg district of Karnataka, South India where flying squirrels are very commonly seen and this is from where they got the name of their company.

Unlike the other startups which keep the roasted coffee beans for months before getting an order, The Flying Squirrel claims to produce freshly roasted beans before selling. They don’t own any huge coffee machinery and everything is handpicked. Presently, they have six different varieties of coffee which differ from the other on the basis of how they are roasted, giving us a totally new and different flavour.

Flying Squirrels who have brilliantly established themselves online are now stepping their foot forward into cafe business and starting a roastery as well. They have opened one such cafe shop at Koramangala in Bengaluru and now looking forward to expanding it in more areas in Bengaluru and Goa.

3. Rage Coffee

Founder: Bharat Sethi
Year Of Establishment: 2018
Operating Countries: India, UAE, Australia
Investors: Sixth Sense Ventures, 9 Unicorns Accelerator Fund, KRS Jamwal, Refex Capital Fund, CC One Ventures Lab, GetVentage, Spotlight Capital Holdings, Evolvx Advisory, Emarson Computers.
Total Funding: $5.2 million

Story of Rage Coffee

Rage Coffee was founded by Bharat Sethi in the year 2018 with a vision to develop a homegrown coffee brand which can compete with international brands. The products of Rage Coffee are rich in plant-based vitamins like L-theanine, Panax Ginseng, L- Glutamine, Bacopa Monnieri, Ginkgo Biloba, and Rhodiola Rosea and comes in several flavors like caramel, orange, hazelnut, and chocolate working as a perfect energy booster and at the same time not compromising with the taste.

What makes them our favorite in such a short span is their commitment of not settling with the quality whatsoever. They use the finest quality of Arabica coffee beans which are processed with extreme care at every step maintaining the flavour and quality at its best. Presently they are easily available in all major online platforms in India but they are thinking of expanding their business soon to non metro-cities where larger brands are not already available.

4. Dope Coffee Roasters

Founder: Rizwan Amlani
Year Of Establishment: 2016
Operating In: Mumbai
Investors: Not revealed
Total Funding: Not revealed

Story of Dope Coffee Roasters

Dope Coffee Roasters which is now recognized as one of the most popular coffee brands for coffee lovers in India was founded by Rizwan Amlani with the dream of taking Indian Coffee to greater heights. And today we can say he totally succeeded in his mission as Dope Coffee Roasters is a household name when it comes to artisanal coffee. They have partnered with more than 80 coffee estates across the country bringing to us the best brews and totally living by their tagline, that is, ‘Life is too short for a bad coffee.’

To maintain the reputation they have achieved the company never compromised with the quality by providing us the most amazing beans which are freshly roasted and with every sip our hearts go – “This is some Dope Coffee!” Besides this they also believe in giving back to the farmers who put in so much effort to get the best out of their yields.


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5. Narasu’s Coffee Company

Founder: Lakshmi Narasimha
Year Of Establishment: 1926
Operating States: Tamilnadu and Karnataka
Investors: Not revealed
Total Funding: Not revealed

Story of Narasu’s Coffee Company

Narasu’s Coffee Company was founded in the name of the founder Late Mr. Lakshmi Narasimha popularly known as ‘Narasu’ in the year 1926 and since then the brand has gone nationwide to be one of the largest manufacturers of pure roasted and grounded coffee in India.

It’s been decades and they are still a popular choice for coffee addicts and the reason is very simple — they always stood honest and true to the quality. Narasu’s use only raw and natural materials for making both filter and instant coffee. No any kind of artificial flavours or colouring agents are used for serving us the perfectly brewed cups of coffee.

6. Bayar’s Coffee

Founder: Mr. Ramachandra Rao
Year Of Establishment: 1971
Operating Cities: Bangalore, Chennai
Investors: Not revealed
Total Funding: Not revealed

Story of Bayar’s Coffee

Their tagline says, “There is something inexplicable about our relationship with coffee” and we coffee lovers can’t agree more.

The founder of Bayar’s Coffee Mr. Ramachandra Rao in 1956 started his grocery business where he just couldn’t compromise with the quality of products. Disappointed with the quality of coffee he decided to start his own coffee roasting unit in the year 1971 and the rest is history.

He did a lot of experiments with different grades of coffee and introduced new ideas and technology for roasting, giving us the original ‘Bayar’s’ taste. For this constant commitment of theirs, in the year 2016 Bayar’s Coffee, bagged the ‘Best Roasters Platinum Award-2016’ instituted by the Coffee Board of India and the India Coffee Trust.

They have also launched a new range of products called ‘Red Sirocco’ in the India International Coffee Festival, 2018 (IICF) which is created by using the finest Arabica Speciality Coffee Beans from Columbia, India, Ethiopia and Kenya.


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7. Beanly

Founder: Samayesh Khanna and Rahul Jain
Year Of Establishment: 2018
Operating Cities: Bengaluru, Gurugram and Delhi
Investors: None
Total Funding: Self Funded

Story Of Beanly

Beanly was started in the year 2018 by two friends Samayesh Khanna and Rahul Jain with the sole motive of delivering fresh coffee anytime and anywhere. Coffee loses its actual essence once the beans are grounded and by the time it reaches the customer it is not in its actual form.

To tackle the same they came up with a different type of packaging where the paper used for packaging is from Japan and South Korea and is nitrogen flushed and hermetically sealed to make sure the coffee reaches the customer in its original and fresh form without losing it’s flavour and aroma.

Besides this, the bags are super portable and cheap costing around Rs. 35 for pour-over bags and Rs. 26 for dip bags. It works on three easy steps that is – Soak, Stir and Squeeze and you’re all ready to enjoy your great quality coffee.


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8. Cafe Coffee Day

Founder: V.G. Siddhartha
Year Of Establishment: 1996
Operating Countries: India, Czech Republic, Malaysia, Austria.
Investors: Kohlberg Kravis Roberts, Brand Capital, New Silk Route, MAPE Advisory Group, Sequoia Capital India and Standard Chartered Private Equity
Total Funding: $366 million

Story of Cafe Coffee Day

Cafe Coffee Day, popularly known as CCD, has been a go-to place for youth to hang out for years now. V.G. Siddhartha, the founder of CCD opened his first cafe on 11 July, 1996 at Brigade Road in Bangalore. The company now has more than 500 cafe outlets across different cities of India. Besides growing and processing coffee under its brand, the company has also put its hands in the business of selling coffee machines and wood furniture.

V.G. Siddhartha had a relationship with coffee for time immemorial. His family had grown coffee for more than a century and owned acres of coffee fields. The coffee beans that were used at the outlets were produced at his own plantations and specially designed coffee machines were used as well. CCD got people’s attention for its interior — the unique colour theme and custom-made furniture, made coffee popular in the nation of tea lovers.

The man who brought a revolution in the life of coffee lovers with his unique ideas and themes gave up on life due to heavy debts in 2019. After which his wife Malavika Hegde took the charge as the CEO of Cafe Coffee Day Enterprises Ltd (CDEL) and took the business started by her husband a step further. As a result of which, CCD is still among one of the biggest coffee chains of India.


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9. Nescafe

Founder: Nestle
Year Of Establishment: 1963
Operating In: Worldwide
Investors: None
Total Funding: Not revealed

Story of Nescafe

As the tagline says, “It all starts with a Nescafe”. Like so many other Indians, mine first cup of coffee too has been none other than the popular Nescafe.

Nescafe is one of the largest and the most famous brands of coffee in India.

The name Nescafe comes from – Nestle and Cafe where the former makes this brand of coffee as well. It was first introduced in Switzerland in April 1938 and went on to become one of the most favorite coffee brands in the world spanning across 180 countries.

Nescafe was ranked 153rd among India’s most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. Besides this, Nescafe also launched a popular Pakistani music show based on the pattern of Coke Studio known as Nescafe Basement, which speaks volumes about its popularity.


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10. BRU

Founder: Hindustan Unilever Limited
Year Of Establishment: 1969
Operating In: India
Investors: None
Total Funding: Not revealed

Story of Bru

BRU, introduced by Hindustan Unilever Limited, is the second best coffee selling brand after Nescafe, which holds approximately 49.6 % of market share in India. It comes under the label of Brooke Bond Green Label. They serve various variants of BRU coffee which includes BRU instant coffee, BRU Exotic, BRU Gold, and BRU Select among others. The famous BRU instant coffee is India’s first-ever coffee-chicory mix instant coffee containing 70% coffee and 30% chicory.


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Final Thoughts

So, these were some of the famous coffee startups which have established themselves in the nation of ‘chai lovers’. I hope you enjoyed reading about your favourite beverage, meanwhile I’ll just go and have another cup of coffee because as they say, no amount of coffee is too much of coffee for a true coffee lover!

Also Read: Top 10 Chai Startups In India 2021